Research on an Existing Promotional Campaign

Macs beer
Macs won multiple awards for their latest rebranding and advertising campaign.

Print. TV. Web.

Entry Title:	Mac's TV
Design Company:	Shine LImited
Design Director:	Lucien Law
Designers:	Lucien Law Len Cheeseman Ken Double John Fisher Stephen Cicala Craig Speakman, Oktobor
Additional Consultant(s)	Lucien Law Len Cheeseman Ken Double John Fisher Stephen Cicala Craig Speakman, Oktobor
Client (Company):	Lion Nathan

Futuristic billboards

Billboards listen to highway drivers car radio stations and change their displays to suit the demographic.


Some kind of weird time machine advertisement

It won an award but I don't know what it's advertising. you can join a mailing list, maybe things become clearer then.